Design
Copyright
In the UK, Copyright law generally
provides protection against unauthorised copying of artistic, literary
or musical works for up to 70 years following the creator's death.
This protection is also available for original designs, including
3-dimensional designs (e.g. sculptures), provided that such designs
are not industrially exploited.
The UK Copyright, Designs and
Patents Act 1988 (CDPA 1988) included a number of complex, interacting
provisions amending the previous law of Design Copyright, introducing
an Unregistered Design Right (see above) and updating the 1949
Registered Designs Act. One clear intention (which was not perhaps
so clearly implemented) was to remove the anomaly that previously
allowed functional designs of no artistic merit (which were not
entitled to Registered Design protection) still to benefit from
the protection of Copyright Law (under the Copyright Act 1956 and
the Design Copyright Act 1968) for a much longer period.
The objective of the CDPA 1988
was to differentiate between the treatment of industrial designs
(i.e. designs intended specifically for commercial exploitation
and replication) and artistic designs (i.e. designs produced
originally as sculptures or works of genuine artistic craftsmanship).
An industrial design which
has "eye appeal" when applied to "an article" (i.e.
a product) whose purchase is arguably influenced by this "eye
appeal" may be protected as a Registered
Design (for up to 25 years). An industrial design, which
is functional (i.e. where "eye appeal" is
not a relevant factor) is not entitled to Registered Design
protection, but may be protected under Unregistered Design Right
(for a maximum of 15 years - see above).
Artistic designs, not
originally produced for industrial application, remain entitled
to the full protection of Copyright Law (potentially for the lifetime
of the creator + 70 years), unless and until they are industrially
applied. A design is Statutorily defined as being "industrially
applied" if more than 50 reproductions are made and marketed
(i.e. offered for sale). Thereafter, Copyright in such designs
expires 25 years from the date of first marketing.
Outside the UK, most countries
provide for a form of Registered Design protection for original industrial designs,
but do not normally extend Copyright protection at all to 3D industrial designs.
In many countries, functional designs are not given any protection
and only original designs with "eye appeal" can
be Registered. In some British Commonwealth (or ex-Commonwealth)
countries which still have laws based on the old British formulation,
Copyright Law continues to apply to protect three-dimensional copying
of original designs. (This group of countries presently includes
Bermuda, Channel Islands, Gibraltar, Isle of Man and New Zealand).
As always, when seeking to rely
on Copyright Law, it is necessary to prove both subsistence and
ownership of Copyright. It is essential, therefore, to keep complete
records of the design/creative process, and to obtain assignments
of the rights from the designer(s)/creator(s) (if not yourself).
Unlike Registered Design and Unregistered Design Right, ownership
of Copyright does not automatically fall to the party commissioning
a design. Ownership of the Copyright must be assigned in writing.
Advantages: Copyright
arises automatically; there is no registration requirement.
Disadvantages: Limited
applicability and availability (essentially the particular appearance
only; limited number of countries offering 3D copyright; effective
only against actual copiers); can be difficult to prove existence,
ownership and/or infringement, e.g. if records are incomplete
Costs: Low (professional
advice may be required on record-keeping, design contract and
particularly on assignment).
Marking: © (Owner's
name) (Year of first publication)
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